Media.net and Claritas Launch ELEVATE to Drive Outcomes Across the Open Web

New York, NY – Media.net, a leading search intent-powered supply-side platform (SSP), today announced a partnership with Claritas, a leading provider of data-driven marketing attribution and optimization solutions, to launch ELEVATE, the first sell-side measurement, attribution and optimization solution for the open web.

ELEVATE transforms the supply path into a performance engine by combining Media.net’s exclusive sell-side inventory intelligence with Claritas’ deterministic audience data and AI-driven attribution. The result is that every impression can be measured, validated and optimized in real-time with actionable insights from the sell side.

"The open web has always had the scale and the audience — what it's been missing is a better understanding of what sell-side signals drive performance," said Vaibhav Arya, CEO at Media.net. "ELEVATE changes that equation by embedding attribution directly into the supply path, helping publishers receive higher CPMs by allowing buyers the confidence to invest with precision."

“When we measure what matters and maximize what works, we raise the entire industry,” said Ken Lagana, CRO at Media.net. “ELEVATE goes beyond measurement and performance — it creates a rising tide across the open web. By bringing clarity, proof, and insight to every impression, ELEVATE empowers buyers, publishers, and consumers alike, driving stronger outcomes and higher expectations across the ecosystem.”

ELEVATE delivers comprehensive attribution across conversion types — from site visits and app installs to leads and purchases — while proving true incremental lift. By leveraging end-to-end performance signals, the platform enables intelligent sell-side decisioning that automatically directs inventory toward the strongest results across display, video, CTV, and audio.

With ELEVATE, advertisers and publishers can:

• Understand what works by identifying areas of the open web that drive results, unlocking the intention, context, content, inventory, and environments behind high-performing impressions to inform scalable optimization.
• Ascertain true incremental lift by analyzing and comparing campaign results, spotlighting strategies that actually drive new value.
• Continuously optimize performance through Media.net's dynamic traffic-shaping and sell-side decisioning toward the highest-performing supply.
• ‍Activate with no added work; No tags, pixels, or technical lift required to activate. 

In addition to buy-side advantages, ELEVATE tackles long-standing programmatic inefficiencies. Too often, high-performing inventory is overlooked, Safari and other cookieless traffic are deprioritized, and algorithms favor volume over quality — leaving smaller publishers with stronger conversion rates at a disadvantage. ELEVATE addresses these gaps by providing full visibility into supply pools, restoring access to valuable cookieless audiences through contextual and alternative IDs, and shifting the focus from quantity to quality. This ensures high-performing publishers are recognized regardless of scale.

“ELEVATE turns proof into performance — giving advertisers the clarity to see what works and the power to optimize it in real time.” said Paul Rossetti, Chief Revenue Office at Claritas. “Partnering with Media.net was essential because their sell-side intelligence combined with our attribution makes it possible to deliver accountability and outcomes across the open web like never before.”

To learn more about the partnership or activate your first ELEVATE campaign, reach out to buyer@media.net

About Media.net

Media.net is an independent sell-side platform delivering context-rich, open internet scale with the performance opportunities of walled gardens. Media.net enables publishers to maximize advertising revenue while giving brands addressable audiences across all digital channels. For more information, visit: www.media.net.

About Claritas

Claritas is an integrated marketing optimization platform. For performance-driven marketers, Claritas delivers superior, measurable ROI by continuously optimizing audience, creative, and media decisions at every customer touchpoint — all outside the limitations of walled gardens. By combining our patented AI, privacy-compliant Identity Graph, and closed-loop attribution, Claritas empowers brands to gain full visibility into who they're reaching, how they're engaging, and what’s truly driving conversions — across all channels, not just within closed ecosystems. Learn more at www.claritas.com.

212-555-0123