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Opt Out takes your privacy extremely seriously and hence shall never use personally identifiable information to target any advertising. Our privacy policy available at details the principles we stand by as regards the data we collect and use through our services.

Having said that, at, we work hard to build technology that delivers two kinds of relevant advertising—contextual ads based on the content you are reading and interest-based ads, which are based on your web surfing. We strive to stay one step ahead of you, so we can be the first to let you know of a discount on the new pair of jeans you have been eyeing or show you special fares on the holiday you have been researching.

We do this with the help of cookies which collect useful non-personally identifiable data. If you don't want to see ads personalized to your interests from, you may do so by selecting the opt-out choice on this page. In addition, please note that third parties may collect data on this Website for purposes that include interest-based advertising.

DAA Adherence adheres to the Digital Advertising Alliance (DAA) Self-Regulatory Principles.

NAI Membership

As a certified member of the Network Advertising Initiative (NAI), is committed to transparency and choice.

You may also opt out of and other Network Advertising Initiative members on the NAI site. To find out more and/or opt-out of NAI member cookies, click here.

Interest-based ads

Interest-based ads are currently turned off.

Opt In

To opt-in to 'interest-based ads' from, click on the Opt In button above. By clicking on this button you are agreeing to collecting secure, non-personal identification information to show highly targeted, relevant ads catered to your interests.

Interest-based ads are currently turned on.

Opt Out

Once you have opted out, will not use any data collected by its cookies to influence or personalize ads. Your preference (to opt-out) will be stored in an opt-out cookie.


  • In case you delete this cookie, you will be automatically opted in.
  • Opting-out does not stop information from being collected. However, shall not use any information collected from you for the purpose of displaying personalized ads.
  • Since we identify you based on your browser, you will have to 'opt out' on all browsers you use.