Media.net Appoints Adam Gerber as Head of Strategy
Industry veteran joins Media.net to strengthen U.S. go-to-market strategy as demand grows for performance-driven, transparent & differentiated supply solutions
May 14, 2026
Media.net, a pioneering search intent-powered supply-side platform (SSP), today announced the appointment of Adam Gerber as Head of Strategy. In this role, Gerber will lead the company’s U.S. go-to-market strategy helping align sales, product marketing, and partnerships to drive sustainable revenue growth.
Gerber brings more than 30 years of experience across the media and advertising ecosystem, with leadership roles spanning agencies, publishers, and adtech platforms. His background includes senior positions at Netflix, The Walt Disney Company, WPP, Publicis, Quantcast, and Brightcove, where he led efforts across commercialization, investment strategy, and go-to-market development.
At Media.net, Gerber will focus on strengthening the company’s positioning as a quality-focused, outcomes-driven supply-side platform with differentiated solutions that power performance. He will work closely with leadership to unify the company’s narrative as it builds its consultative, outcomes-driven partnership approach, and elevates its presence across key industry moments.
“Adam brings a unique perspective shaped by experience across every part of the ecosystem,” said Vaibhav Arya, CEO at Media.net. “As the market continues to shift toward performance, transparency, and measurable outcomes, his ability to bridge strategy and go-to-market execution will be critical. We’re excited to welcome him to the team and look forward to the impact he will have on our next phase of growth.”
“Media.net isn’t just adtech, it’s a solutions company with differentiated products and top-rate client service that drives performance for its partners,” said Gerber. “The company’s growth and future opportunity is why I’m excited to join at such a unique time in the industry’s transition.”
Gerber’s appointment comes at a pivotal moment as the company accelerates its U.S. go-to-market strategy and expands its capabilities across data, measurement, attribution, and performance. Recent initiatives including vertical video, sell-side measurement through Elevate, and Select for Commerce reflect a broader focus on bringing performance and transparency to the open web. As advertisers demand more actionable, outcome-driven solutions, the company continues to strengthen its platform and partner ecosystem to deliver greater transparency, performance, and value across the market. Gerber’s leadership will help guide this next phase of growth.
About Media.net
Media.net is an independent sell-side platform delivering context-rich, open internet scale with the performance opportunities of walled gardens. Media.net enables publishers to maximize advertising revenue while giving brands addressable audiences across all digital channels. For more information, visit: www.media.net.