back to top

About Copy is a leading global advertising company with one of the most comprehensive portfolios of advertising technology in the industry across search, native, display, mobile, local, products and video. manages high-quality ad supply on over 500,000 websites and its platform and products are licensed by some of the largest publishers, ad networks and other ad tech companies worldwide.

By market cap, is one of the Top 5 largest ad tech companies worldwide. By revenue, is the second largest contextual advertising business worldwide. has 1300+ employees in key operation centers across – North America, Europe and Asia.'s US HQ is based in New York, and Global HQ in Dubai.

Traffic Distribution by Ad Spend/Revenues (2018):

By Region By Device Type
US: 90% Mobile: 62%
UK, CA: 5% Desktop: 38%
Rest of World: 5%

Products that are at the forefront of machine-learning.

We build products that auto-learn and optimize to display the most relevant ads and offers, in formats that provide a balance of user experience and revenue, while also providing industry leading user privacy protections. This creates long-term sustainable value and, at the same time, maximizes publisher revenue and provides high ROI to advertisers. simplifies online advertising by building top-tier products across multiple segments within ad tech such that all of the customers' needs are met without them having to engage multiple vendors, or at their option, to use the Company's platform to unify the solutions from multiple vendors that they want to manage.

Our offerings incorporate proprietary machine-learning algorithms, sophisticated data processing, and detailed analytics capabilities to successfully target users.

We currently manage traffic that generates 70+ million paid ad clicks each month. By contrast, at the industry average display CTR of 0.08%, it will require others an estimated 87.5+ billion display ad impressions per month to generate this volume of ad clicks.'s suite is constantly self-optimizing based on its ability to analyze and learn from vast volumes of data. Additional data obtained from the volume of transactions on the platform make its algorithms more intelligent, leading to higher quality matching, stronger ROI for advertisers, and increased revenue for publishers. As a result of this high quality matching, attracts even more sellers, which in turn attracts more buyers, leading to strong network effects.

An ad format that engages more, earns more.

We are the original creators of the display-to-search (D2S) ad format, a highly sophisticated method of monetizing display placements by identifying user search intent and displaying relevant search keywords, which lead to display of search ads bought by advertisers on a CPC pricing model.

Advertisers see extremely high conversion/sales through this format, without the risk of having to buy CPM impressions-based media where they run the risk of paying for media with which users do not engage. Hence, D2S enjoys uncapped advertising budgets as it is perceived as a 'cost of sales' rather than an 'operating expense' from a discretionary marketing budget.

Media coverage that reflects our growth.

  • Techcrunch

    Tech Crunch Acquired for $900 Million in Mega Ad-Tech Deal

    Read more
  • Bloomberg

    Bloomberg CEO: Why We Decided to Sell to China Group

    Read more
  • Ad Exchanger

    Ad Exchanger Has Been Quietly Helping Publishers Move To Server-Side Bidding

    Read more
  • Facebook Audience

    Facebook Audience Network

    Facebook Audience Network partners with

    Read more
  • CNBC


    This 36-Year-Old Self-Made Billionaire Started His First Company At 16 With A $500 Loan From His Dad

    Read more

A tech platform that is cutting-edge and scalable's robust technology platform, extensive product features, rigorous quality and compliance standards, and experience in quickly ramping to achieve scale represent meaningful and lasting competitive advantages that have generated powerful results for's publisher and advertiser clients. It is the result of several years of focused research and substantial investment.

It employs a large, talented technology team of hundreds of engineers, which has helped bolster its capabilities in ad targeting, yield optimization and machine learning.'s platform is supported by a flexible and scalable infrastructure, built in-house with operations worldwide. The platform is powered by machine learning algorithms, sophisticated data processing, detailed analytics capabilities and a distributed infrastructure. It would currently take 100 engineers more than four years to replicate's world-class advanced technology platform.

Our management that leads by example.

Vaibhav Arya
Vaibhav Arya

Chief Executive Officer


Capabilities that make all the difference.

  • Revenue and ROI optimization capabilities
  • Superior technology
  • Comprehensive feature set eliminates need to manage multiple, independent vendors
  • Easy to use and integrate
  • Scalability with 100% uptime
  • Highly-optimized solution for high speed and low latency
  • Traffic quality and compliance management capabilities
  • Cost optimized-serving infrastructure
  • Big data and real-time reporting capabilities
  • Client control and data protection
  • Unobtrusive user experience
  • High quality with very low error rate
  • Hundreds of recurring, blue chip clients
  • Continuous innovation

A team that builds sustainable value.

We have dedicated teams covering a wide range of technology, business and process innovation.Our commitment of substantial resources—people, capital, time, and ideas—to drive technology innovation that generates original ideas, strategies and new opportunities help our partners become more successful in the face of a rapidly changing world of online advertising.

Our Account Advisors and Traffic Analysts are experts in the field of online monetization & advertising. They implement solutions that are tailored to each client's needs and adopt a systematic approach, along with repeatable processes, that build sustainable value. We are on the path to fulfilling the dream was started with: becoming the provider of choice for publishers, advertisers, ad networks & agencies worldwide.