As ad spends decrease in response to global developments, it is especially important now for publishers to leverage diverse advertiser budgets for their content.
The Media.net Marketplace opens up billions of dollars of advertising demand with search, display, native, and video budgets - all competing together, increasing auction pressure and the value of your inventory.
These budgets are exclusively managed by Media.net and are available to publishers only via our platform - with a wide variety of advertiser demand for all categories of traffic. EMarketer has forecast that the drop in pricing for search ads in 2020 won't be as large as there will be for display. So, introducing search demand can be a timely move for publishers.
Our server-to-server integrations unlock premium and dedicated display budgets for your inventory across multiple formats and devices. Publishers can improve their yield via increased competition between CPM, CPC, and CPA demand - all easily activated with the same ad tag.
Media.net’s proprietary Contextual Technology analyzes page-level intent across 150 million distinct URLs per day. This can be leveraged by both publishers and advertisers, to create additional value.
Publishers can benefit right now by extending a granular level of transparency into the content they’re creating. Media.net’s Contextual Data, by operating at the page and keyword levels, can surface new inventory for publishers on pages that would have previously been overlooked by advertisers.
Broad-blocking of content can cost advertisers qualified, engaged audiences. Our Contextual Technology helps examine the actual page, understand the variance of topics, and identify brand-suitable content. This not only drives outcomes for marketers, but also helps them support journalism and useful content at a critical time.